‘Being You: A New Science of Consciousness’ will arrive in September 2021.

The Sunday Times Top 10 Bestseller and Guardian Book of the Week. Being You takes readers on an exhilarating journey through the brain and beyond, and turns what you thought you knew about yourself on its head. David Byrne calls it “A brilliant beast of a book … hugely inspirational”. It is out now in the UK (Faber), and will be released October 19 in the US/Canada (Penguin/Dutton).

Gifford, C., & Seth A.K.*, 2015

Brain Twist

Follow up to the Royal Society Prize Winning EyeBenders! Trick your senses and baffle your brain with this crazy book of mind tricks and neuroscience information. This science book for kids presents a wide range of brain games and mind tricks, and explains how they reveal how the brain works. It will engage and entertain, and leave you wondering: do you really know your own mind?


Seth, A.K. (Ed), 2014, Ivy Press

30-Second Brain

Are we all at the mercy of our brain chemistry? The best-selling 30 Second Brain is the quickest way to understand what’s happening inside your head. It summarizes the 50 most mind-blowing theories in neuroscience – each in just 30 seconds using nothing more than two pages, 300 words, and a single picture. This is just the book to get your gray matter thinking about your gray matter.

Gifford, C., & Seth, A.K.*, 2013, Ivy Kids

Eye Benders

With this crazy book of optical illusions, astound your eyes and amaze your brain and discover the science of how the illusions work. This fun and accessible text introduces kids to the neuroscience behind how our brains and our eyes interact, creating these amazing phenomena. Children will be enthralled by the illusions, and engaged by the supporting information. Learning and critical thinking are encouraged, as readers come away wondering: can you ever believe what you see?


Seth, A.K., Prescott, T.J., & Bryson J.J, (Eds) 2011, Cambridge University Press

Modelling Natural Action Selection

Action selection is the task of doing the right thing at the right time. This book explores cutting-edge research into action selection from a wide range of disciplines, from neuroscience and behavioural ecology, to political science. The first integrated review of action selection in nature, it contains a balance of review and original research, consolidating current knowledge into a valuable reference for researchers while illustrating paths for future studies.